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Understanding the Brave New World of Social Media


groundswell91.gifIn Groundswell, authors Charlene Li and Josh Bernoff offer organizations insights on strategies for harnessing the power of social technologies like blogs, social networks, and YouTube. Ms. Li was well received as a keynote speaker at a recent League of California Cities conference. 

You can purchase Groundswell from Amazon.  Proceeds from the referral fee support the Institute’s Don Benninghoven Fellowship Program, designed to encourage graduate students to pursue careers in local government.

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