Understanding the Brave New World of Social Media
In
Groundswell, authors Charlene Li and Josh Bernoff offer
organizations insights on strategies for harnessing the power of
social technologies like blogs, social networks, and YouTube. Ms.
Li was well received as a keynote speaker at a recent League of
California Cities conference.
You can purchase Groundswell from Amazon. Proceeds from the referral fee support the Institute’s Don Benninghoven Fellowship Program, designed to encourage graduate students to pursue careers in local government.