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Building Relationships with Ethnic Media: the Fastest Growing Sector of American Journalism


Local agencies across California can and do partner with local ethnic media outlets to engage and inform residents who turn to ethnic media as their primary source of news. The National Online Directory of Ethnic Media, the most comprehensive listing of ethnic media, can help local officials identify media outlets by city, language, ethnicity, and media type.

With funding from the Silicon Valley Community Foundation, the Institute’s public engagement program provided one year subscriptions to the Online Directory of Ethnic Media  for 36 cities and the two counties in the Peninsula Division of the League of California Cities.

For more information on media relations, see link at right, “Local Govt Basics – Media Relations.”

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