Book: Win the Right Way
How to Run a Successful Campaign for Local Office in California
Win the Right Way: How to Run Effective Local Campaigns in California explains how candidates can run both effective and ethical campaigns. The book was a joint venture between UC Berkeley’s former Center for Campaign Leadership and the Institute for Local Government.
The hardcopy version of the book is available for purchase for $20. See order form on the right.
Proceeds from sales support the Institute’s work in promoting public service ethics.