Rapport with the media is essential in accomplishing the
objectives of an elected official. An effective working
relationship with the media (television, radio, print, blogs,
etc.) can enhance the day-to-day work of an official and help in
crisis situations. Accessibility to an agency and its elected
officials also fosters a greater sense of public transparency.
The secret to getting one’s message in radio and television news
stories is to make it easy for the reporter to use them by
responding to questions with short, concise answers. This
is known in media jargon as a “sound bite.”
Staff, do you need help with orientation materials? Check out ILG’s carefully selected resources for newly elected officials on core local government concepts.
