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City of La Mesa


Community Stories


Community: La Mesa (San Diego County) Population: 56,666

Summary: Children’s health insurance effort was part of the city’s larger effort to promote health and wellness. Activities included partnering with schools to promote health insurance information, and outreach and enrollment opportunities at several community festivals.

Resources to Learn More:

CHK Best Practices

CHK Photo Tour

La Mesa Newsletter – Focus_August 2008

La Mesa Newsletter – Focus_Kids Care Fest

La Mesa Newsletter – Focus_Walking Counts Event

CHK Flyer for La Mesa Event in English and Spanish

Program Highlights:

  • Health plans participate in “Summer Healthcare Saturday” at local shopping mall.
  • Health plans participate in annual Kids Care Fest which attracted hundreds of families.
  • City established a partnership with a local not-for profit with staff who can assist families complete enrollment application.
  • City promotes outreach events and health coverage options with information available at city recreation center, swimming classes, camps, community center lobby and local community college.








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